gatorade report

For my Intro to Marketing class, I was tasked with my final project to research Gatorade and take a deep dive into how they became such a huge company and what they continue to do now. My first action was to see how they are able to evolve their products from more than just the drinks they offer. I found that one of Gatorades most successful new products was their Gatorade Pods. This is a product that you can attach to your water bottle, and it will give you the flavoring of Gatorade. I was able to use the skills that I learned throughout the class to understand why this product was so successful and why it was marketed so well. Overall, I was able to succeed on my report and my final grade was an A for the report and in the class and I was able to unlock my love for marketing and continue to pursue it today.