
Projects
PBT Podcast
Two classmates and I came together to create a sports podcast, as we are all passionate about sports and content creation. Our objective is to create a large following and ultimately have it become something we can turn into a live event and sell tickets for people to watch. We created a schedule to plan when we will record our episodes every week and create accounts on all social media platforms for our followers to be able to see any updates we have posted. I have done research on the best ways to grow a podcast. Also, I learned how to make cover photos using different programs like Canva and Photoshop for our TikTok videos. We have been recording and posting the whole podcast every week. In addition, we post highlights from the podcast everyday on TikTok.
You can find us on Spotify here: https://open.spotify.com/show/7vNMNXthPu9Bz6G8QTD7MBsi=1794d2ee9150487b
And on TikTok: @pbt.pod
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Gatorade Report
For my Intro to Marketing class, I was tasked with my final project to research Gatorade and take a deep dive into how they became such a huge company and what they continue to do now. My first action was to see how they are able to evolve their products from more than just the drinks they offer. I found that one of Gatorades most successful new products was their Gatorade Pods. This is a product that you can attach to your water bottle, and it will give you the flavoring of Gatorade. I was able to use the skills that I learned throughout the class to understand why this product was so successful and why it was marketed so well. Overall, I was able to succeed on my report and my final grade was an A for the report and in the class and I was able to unlock my love for marketing and continue to pursue it today.
